Launching industry-leading wireless innovations
Role: Strategic Imperative Lead
Competencies: Project Management, Program Management, Product Management, Agile Delivery, Business Readiness, Senior Stakeholder Management
The Challenge
The Philippines telecommunications landscape is defined by intense competition between two dominant providers, each racing to deliver next-generation consumer products and capture market leadership. This competitive dynamic creates both pressure and opportunity for breakthrough innovation in broadband connectivity. The organization set ambitious targets to connect 2 million homes with high-speed broadband while achieving 90% market coverage. This scale of deployment required not only pioneering 5G technology but the product thinking and discipline to deliver the same.
Divisions
Broadband Business
Network Technology
Channel Management
Product Management
Information Technology
Locations
Manila, Philippines
Size
1 Domain
1 Strategic Imperative
6 Programs
The Approach
Getting Out of
the Building
Adopted hands-on field approach involving direct participation in channel engagement, customer line installations, and network deployment activities to understand real-world implementation challenges. Included working alongside technicians and branch stores, experiencing installation constraints and customer feedback firsthand, and identifying bottlenecks that impacted service delivery. This ground-level engagement informed design decisions, process improvements, and operational protocols critical for commercial success.
Enterprise-wide Orchestration
Established comprehensive coordination framework spanning network technology, marketing, customer field services, and teams across the enterprise. The approach synchronized complex interdependencies across infrastructure deployment, service provisioning, device compatibility, and market launch activities. Created unified structure with clear accountability chains and escalation pathways for rapid decision-making across multiple business functions.
​
​
Scaled Agile Implementation
Pioneered enterprise-grade scaled agile framework adapted for telecommunications infrastructure complexity, enabling rapid iteration while maintaining network reliability standards. Implemented cross-functional squads, continuous integration practices, and iterative testing approaches that accelerated feature delivery without compromising service stability.
​
​
​
​
​
Delivery Tenacity
Maintained unwavering focus on commercial launch commitments through systematic obstacle removal, risk mitigation, and alternative pathway development. The approach involved proactive issue identification, rapid problem-solving protocols, and persistent execution against aggressive timelines. Established contingency planning processes and backup solution development that ensured forward momentum despite technical challenges, regulatory hurdles, and market pressures inherent in pioneering 5G deployment.
​​​​
The Results
Delivered Southeast Asia’s first commercial 5G consumer broadband product, successfully meeting delivery target established in prior year strategic planning cycle.
Faster end-to-end deployment than fiber broadband technology.
20x faster with 12x more data (150-600 GB to 2 TB) in the Philippines
Delivered Globe’s first commercial off-the-shelf wireless postpaid broadband product offering.
Awarded "Product Management Business Readiness Manager of the Year" despite being in the company for less than six months
